This past week, I had the opportunity to try out one of Coca-Cola’s new Freestyle machines at a nearby Wendy’s here in the Greater Toronto Area. For those unfamiliar with the Freestyle machine, it is described as follows on the product’s Facebook page:
“Coca-Cola Freestyle is the brand name for a new Coca-Cola fountain dispenser that uses microdosing technology to dispense more than 100 sparkling and still beverage brands from a single freestanding unit. The new unit has approximately the same footprint as today’s six-or eight-valve dispensers.
I love Coca-Cola. Of this, I believe there can be no doubt.
That is why I am excited, nay, elated by the prospects of the Coca-Cola Freestyle machine, which can offer over 100 different varieties of Coca-Cola-branded beverages in the same space it takes for a regular soda fountain dispenser. It is no doubt the greatest invention since the Automatic Pancake Maker (that came the day prior).
So, how does it work? Check out the following video:
If you weren’t around in the early ’80s, then you might have sometimes wondered why Coca-Cola’s flagship beverage is labeled “Classic.”
Coca-Cola was facing something of a company crisis at the time, as Pepsi was beginning to gain ground in the market. Thus, to fend off its competition, Double C decided to try reinventing itself. And while it was successful in testing, it was a commercial failure. How dare they change such an American institution as Coke?!
“New Coke,” as the new product was known, was a more Pepsi-styled cola, and wasn’t completely unpopular, but the public wanted the Coke they knew and trusted back, and so the Coca-Cola Company brought back their old formula alongside the new, labeling the original as “Classic” Coke. The move reinvigorated the brand, enough so that some suspected that the entire “New Coke” (or Coke II, as it was later known) operation was a deliberate move to reintroduce Coke to the populace. But as Coca-Cola President Don Keough once said in reaction to the allegations, he’s “not that dumb, and not that smart.”
And so it’s been for about the past 24 years… that is, until now. Continue reading